
Jonathan Miller on Urban Real Estate
Masters in Business
00:00
The Illusions of Luxury Pricing
This chapter explores aspirational pricing within the luxury real estate market, detailing how homeowners inflate property values to create a perception of worth. It discusses the challenges and absurdities of real estate boards in high-demand areas, particularly in New York City, and reflects on the impact of overpricing on actual market dynamics. Through anecdotes and specific examples, the chapter reveals the disconnect between seller expectations and genuine market demand, alongside the intriguing intricacies of urban pricing strategies.
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