Webside has spent a billion dollars associating orselves with this, they have the name mail in. And then you don't shopfire. Similarlyi shop at shop, you have it in your name. And we don't have webside in our name. But we did spend a billion dollars making us associate that. I thought it was interesting. Also, people were a little outraged. Oh, my god, people didn't have equity. The whole value proposition they had to people was, we're going to pay above market salaries and we're goin to give these huge bonuses every year. They had profit sharing. It's not really a thing we find competitive, um.