Bob Moesta: Understanding how customers buy, using Jobs To Be Done Framework
The Yaag Project
The ABM Conversations Podcast - Parting Message
Bob Yogg: Use struggling moments in your own life to figure out how to make progress. When people don't struggle, what you find is that people actually can't make progress. Linked, Linked it is probably the best place to get in touch with you and I have some podcast, the jobs to be done radio on iTunes. It's called Learning to Build and it's the five bedrock skills of an innovator coming out in September.
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