6min chapter

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Bubbles in the market: Mexico’s Coca-Cola obsession

Economist Podcasts

CHAPTER

Coca-Cola's Evolution and Rural Resilience

This chapter explores Coca-Cola's strategic initiatives in Mexico to adapt to health-conscious consumer trends, including ingredient sourcing and support for small retailers. It also contrasts these corporate efforts with the challenges faced by a remote French village, underscoring the resilience of a farming family amid the unpredictable realities of rural life.

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