Economist Podcasts cover image

Bubbles in the market: Mexico’s Coca-Cola obsession

Economist Podcasts

CHAPTER

Coca-Cola's Evolution and Rural Resilience

This chapter explores Coca-Cola's strategic initiatives in Mexico to adapt to health-conscious consumer trends, including ingredient sourcing and support for small retailers. It also contrasts these corporate efforts with the challenges faced by a remote French village, underscoring the resilience of a farming family amid the unpredictable realities of rural life.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner