
Bubbles in the market: Mexico’s Coca-Cola obsession
Economist Podcasts
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Coca-Cola's Evolution and Rural Resilience
This chapter explores Coca-Cola's strategic initiatives in Mexico to adapt to health-conscious consumer trends, including ingredient sourcing and support for small retailers. It also contrasts these corporate efforts with the challenges faced by a remote French village, underscoring the resilience of a farming family amid the unpredictable realities of rural life.
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