3min chapter

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Marketing web3: Audience, Community, More

a16z Podcast

CHAPTER

How to Curate an Open Source Community That Sets the Right Tone and Value

Stephanie: I think the mentality of a traditional or web to comms or marketing department is to silo information and to control who represents a project. But if you're a totally open community of contributors and one nutty person of their own accord came and contributed to your project goes and says something, your accountability for that as the project is a bit different. Steph: There can be a lot of power in empowering the community. So what's next for the internet? Well, we take a closer look in our show, Web 3 with ACCZ.

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