
Why Kasim Is No Longer a PPC Marketer and How CTR Might Not Matter Anymore
Perpetual Traffic
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Performance Maxim Smart Shopping Campaigns Will Not Perform Like Performance Max Campaigns Do
All your smart shopping campaigns are going to be going away, ther turning into performance max through an automatic upgrade. You get a very expensive shopping click, and then very inexpensive display remarketing clicks to average out on a low c pc in a high roaz. That's how smart shopping works. Performance max is the opposite. It is 80 % new traffic, 20 % remarketing. So there as can be a difference. The also to view rade. If you check the view raid, we specitifically see view rates on performance maxs even better than our dedicate uto campaigns,. i think it's just an example of how good the targeting has become. But that's also
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