How To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland
Deep Dive with Ali Abdaal
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The Evolution of Direct Marketing
This chapter explores the fundamentals of direct marketing and its transformative journey over time. It emphasizes the significance of building customer relationships through traditional methods, while cautioning against an over-reliance on new advertising mediums. Personal anecdotes and discussions on audience perception highlight the complexities of branding, product usage, and behavior changes in the marketing landscape.
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