23min chapter

The BarberShop with Shantanu cover image

How A CEO Built Puma, Left It, And Raised 600 Cr Seed To Build Puma’s Biggest Threat From India

The BarberShop with Shantanu

CHAPTER

Building a Global Sports Brand in India

This chapter examines the challenges and ambitions of establishing a globally recognized sports brand from India amid significant corporate expectations. It emphasizes the necessity of strong manufacturing foundations, strategic partnerships, and effective distribution channels to enhance brand presence. Additionally, the discussion reflects on how sportswear has shifted to become a vital part of daily life, showcasing evolving consumer preferences in India.

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