Airbnb on their big new innovation, in-housing creativity and brand led communication - Hiroki Asai
Uncensored CMO
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The Birth of Airbnb: Hospitality and Connection
This chapter explores the origin story of Airbnb, highlighting how the founders turned their financial struggle into an innovative rental concept. It emphasizes the human connections fostered through travel and the importance of design within the company's culture. The narrative also addresses the challenges of marketing products and the need for an integrated approach to design and development.
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Transcript
