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8. Messaging Strategies To Engage Prospects
Practical Prospecting
Understanding the Buyer's Journey
There's a heck of a lot of people that are unaware of fewer solutions. And so understanding this really helps frame your prospecting. When I was at Panda Doc, we sold e-signature software and DocuSign was a big player in the space. But some of our buyers weren't using like e-signatures or digital proposals. So we had to come with more unaware messaging than rational ones.
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