
Prospect Experience as Competitive Advantage with Doug Bell
B2B Growth
00:00
The Expertise in Understanding Conversation
It's interesting on the expertise in understanding conversation. Because i think it's easy to just ant toprove expertse right? Like that's the demt the typical demo where you're just information heavy. And so having that switch and letting that flip and not being so nervous about whatl have we covered ever our product can do for them, but they stumble into, oh, you can also solve this problem yet thit's like the best situation you could be in. It does often start with that, because that's also the more questions you ask, the more they feel the empathy as well.
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