Marketing Spark (The B2B SaaS Marketing Podcast) cover image

From Sign-Up to Superfan: Dale Harrison's Secrets to Successful Customer Onboarding

Marketing Spark (The B2B SaaS Marketing Podcast)

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Understanding User Engagement for Retention in SaaS

This chapter highlights the significance of monitoring user engagement and activity levels in SaaS applications to detect potential churn. By focusing on metrics such as login frequency and usage hours, companies can proactively identify warning signs and improve customer retention strategies.

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