Focus Groups and Litigation: Fine Tune Your Trial Strategy
Litigation Radio
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The Importance of Honesty in Trials
I think any case can benefit from a good focus group and honest focus group. I always recommend to trial lawyers, you're better off being somewhat less articulate than using the magic perfect words. It's going to persuade much better than trying to be someone you're not using a style that doesn't resonate with you. Is there a monetary threshold that you typically see that kind of tips a scale into, okay, now we should start looking into focus groups? In Cook County, there's a lot of vision threshold.
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