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What the Target Boycott Says About the Power of Consumers

KQED's Forum

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Target's DEI Initiatives Under Scrutiny

This chapter examines Target's response to community concerns following the George Floyd incident, focusing on perceived rollbacks in their diversity, equity, and inclusion efforts. It discusses consumer disappointment and the emotional responses to a boycott, highlighting the struggle to align spending with personal values amidst the dominance of large retailers. The conversation encourages awareness of local alternatives and the empowerment derived from making conscious purchasing decisions.

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