What's Working Now: Scaling Your Brand For The Now & Long-term
LEADING BRANDS® — Wavebreak Podcast
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TYB, Try Your Best, the Web3 Kind of Loyalty Toolkit
Joggy came first. So we had our first 500, essentially fans of the brand that now we could go request kind of action from. And so what that looked like was ahead of selling any product. This was last April. We sold 500 Joggy Doggy collectibles and they came with a suite of perks. That's pretty simply the strategy that we're leaning into and where TYB, try your best, the Web3 kind of loyalty toolkit came from.
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