Draw a Line in the Sand
REWORK
00:00
Taking These Stands and Putting These Lines in the Sands
We talk a lot about authentic voices, so if we suddenly come out with bill boards that sound like oracle or whatever horrible enterprise company you could imagine, you'd go like, yo. Don't want that proing out. But i tones have congruent ways ofreinfor in brand, reinforcing what we stand for. The thing is that the products themselves are incredibly opinionated. And it feels complimentary to that.
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