In the early 1960s, Japan was well known for producing shoddy, crummy, inexpensive electronics. The Swiss saw this and rather than fighting against it, which is what the British industry did. They combined mass manufacturing with luxury and put luxury marketing into mass made watches. This was still in the rain of the pocket watch but wristwatch was seen as being quite a feminist,. There are emerging markets right now who had been dismissed for making cheap knockoffs that are becoming so high quality even experts are struggling to tell the difference.

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