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World of Warcraft Publishing
Yen: We felt like the other companies didn't really natively understand what we were trying to accomplish and what our players would care about. And it freaked us out. So we decided, you know, it maybe we should figure out how to publish this thing ourselves at least in english. In the united states, that felt possible. But international felt just to daunting. so we decided we would publish internationally if we could find a great publishd writer with a third party, but in the u s, we'd publish ourselves,. all right now.