Content for developers with Karl Hughes
Scaling DevTools
00:00
How to Build a Mote
For early stage companies, there is a good argument to say focus on the thing that pays you back the quickest at first. There's kind of like the short term versus long term thinking and marketing. Stack overflow s a good example, eause the whole site is content. But developers know that the name, the brand stack overflow because of its content, not because of its cold emales. And i don't think that's going to change just because ces are saying be careful about spending investing in long term acquisition channels.
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