Mike Taylor - Marketing Measurement Systems in Practice - An all-purpose guide & overview S3 Ep25 (part 6 of 6)
Champagne Strategy
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Marketing Metrics
Marketing memetics is trying to bring the data driven kind of attribution thinking, but to like creative. So I'm trying to extract from the creative, decompose what parts of the creative are actually driving performance and how do you test them? That was something that was very useful at ladder when we were able to break these campaigns down and rigorously test each each item. The other thing that's occupied my time is VexPower - a learning platform that I built with James Carville. It's basically like, if you want to learn marketing and exploring, which is obviously very difficult. If you go to the website, you can like sign up and hopefully I'll have it done by
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