HUNGRY. cover image

How Bold Bean Co. won a Waitrose, Whole Foods and Planet Organic Listing in Their First Year and Being a Female Founder in a Man's World

HUNGRY.

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How to Stay Naive in the FMCG Space

Geng: There's got to be some sort of boldness in, in the way you do things. And I think what you said there about it, there are so many moments where you've put a stay naive. You have to have blind faith to keep you keeping on because otherwise, we'd like, if you know too much or blah, I'll call me, I'll also do this. Geng: By taking that approach, you're naturally going to be more naive. But at the same time, you're more likely to be a disruptor. If you're not treading down the formulaic path and getting loads of advice from people who don't understand your business

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