Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman cover image

Colin Cowherd: “I’m more interested in ‘the why’ than ‘the what.’”

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

CHAPTER

How to Develop Your Topics and Find Your Unique Point

Bob Greene: I'm the last really successful sports simulcast. He has a combined radio and TV production team, so it's double the size of his competitors. "I've always believed that I have to take the audience somewhere," he says.

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