How to Craft a Speech That Will Give Value to the Audience

The first thing is identifyd that your audience is the hero of this story. You have to start out by identifying, what is a problem they're experiencing that i can help solve? J j: In the story brand framework, we always say to the hero makers, all right, so first define what they want and then move on to the problem. But why in a speech is it really good to start with a problem? When you get to in a movie, a movie does not get good until the main character experiences a problem.

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