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The Global Privacy Agreement
I think the back lash against some of the larger te companies, such as facebook, bugl, amazon, et cetera, from users is already demonstrating that sort of cultural shift. And a lot of that is tensions from their e partners, for sure, but i think it's also this growing dialogue among the users these platforms around privacy and privacy awareness. Nos the little guy is getting heard more than ever before. Back in the beginning debates, the consumer really didn't have much of a voice. It was lost in the wind. Now it certainly is carrying the day.