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The Daily: Why CMOs Tenure is Falling, The Main Ways the Role is Changing, and How GenAI is Helping Them Work | Aug 27, 2024
Behind the Numbers: an EMARKETER Podcast
The Changing Landscape of CMO Roles and Responsibilities
This chapter explores the changing responsibilities and increasing pressures faced by Chief Marketing Officers in today's corporate landscape. It also addresses the trend of decreasing CMO tenure and examines the implications of separating creative and performance marketing functions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode