Co-CEO and Co-Founder of FabFitFun: Daniel Broukhim - Innovative Marketing and Content Creation for Enhanced Consumer Services
How I Grew This
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How to Get Influencers to Create Content for You
I know that there's a trend now, instead of like you creating good content to actually try to get influencers to create the content for you and then see which one works best. And it can go with someone with very few followers. What they've seen is exactly what you described where it's like, hey, we give the influencers a lot of carplanche to go create different things. And then we're not even sure what's going to stick.
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