Content, Consulting, and Franchising: A Discussion with Patrick | Lazy Leverage #49
Lazy Leverage
Navigating Online Identities and Business Ventures
This chapter explores the complexities of using aliases online while building a public persona and touches on the dynamics of social media strategies that enhance follower engagement. The speakers share nostalgic high school experiences in New Jersey, contrasting their education with their current business endeavors, including a new consulting service named Brand Dogs. The chapter culminates in discussions on franchise ownership and the significance of authentic networking in career growth.
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