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Navigating Disruptor Sports and Broadcast Challenges
This chapter explores the changing dynamics of disruptor sports leagues like TGL and Unrival, emphasizing the struggles in securing lucrative broadcast media rights. It highlights the innovative approaches needed for these leagues to thrive, particularly examining the Unrivaled women's 3v3 basketball league and its strategies for financial backing and broadcasting partnerships. The discussion further critiques the reliance on traditional media while considering alternative platforms such as YouTube for broader audience engagement and international growth opportunities.