What's With All the Odd Numbers?

We find the one thing that rarely works is any sort of level of sarcasm or irony. We will test out different headlines for pieces and so we'll see if any of them do better. It's always being the case that be straightforward this is headline will do better than the one that inverts your expectations and does clever stuff with it. Maybe people out of context won't necessarily register the double meanings. But why are people gripped by the urge to share this kind of content rather than just reading it and moving on? A lot of what we do is based around identity and how people express their identity.