#43 What is data retention in GA?
The Measure Pod
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Reset Usa Data on New Activity - Is This Enabled?
With this enabled, it is not like a tidal wave kind of deleting data with a two month lag ro. As soon as they've stopped visiting the side or the apt for two months, then their historical data is deleted. Yet, i noticed something weird when i was reminding myself of some of these limitations in some of the details around the setting. There's something in the documentation around that toggle that allows you to reset on new activity. It says that it only applies to user level data, which i didn't fully understand if it doesn't apply to event levell data. I don't know why it would apply to usure level, but not event level. That would be my guess
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