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Collaborative Budgeting with Brian Weisberg, Head of Finance and Business Operations at Tidelift

The Role Forward: A Strategic Finance Podcast

CHAPTER

The Bottoms-Up Approach to Budgeting

It seems like revenue and sales is where you would start the whole budget process. After sales, what are some of the more important or largest drivers of the model? Let's break down sales first. If you're a B2B or B2 Enterprise SAS motion, a big driver is the land and expand strategy. How long does it take on average for REP to ramp? What does ramp mean? Do you have like a 5x ARR delivery to OTE target?"

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