161 - Why You Should Forget the Marketing Funnel, with Claire Sullentrop
The Marketing Millennials
00:00
Why Companies Should Scrap the Funnel
LZ Granderson: I want to talk about why companies should forget the funnel. He and his business partner Georgiana, Lottie have written a book called fix my funnel. They say that focusing on driving people into the funnel is only a very tiny part of the picture. If your goal is to increase revenue by retaining customers month over month, year over year, then just shoving people in the funnel is totally missing the point., he says.
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