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41. Whitepaper 10: Cambios en Starbucks
Whitepaper
La Publicidad y la Inversión en México
Este capítulo explora cómo la publicidad invasiva ha llegado a eventos importantes como las Olimpiadas mientras crece la inversión en México, con un notable aumento de cuentas de inversión desde 2015. A pesar del crecimiento en el número de cuentas, se cuestiona la actividad real detrás de estas, planteando una discrepancia entre el incremento en cifras y la efectividad de las inversiones.
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