#187: K.P.I. - Three Letters at the Root of Analytical Angst
The Analytics Power Hour
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How Does Monthly Active Users Work?
When working with a company, it can be difficult to understand what they're trying to achieve. But if you ask the right questions, and make sure that your answers relate to business value, then you'll get an accurate answer. For example, monthly active users is not revenue until you say "How many monthly active users?" The show's next episode will look at whether or not companies are using this data for marketing purposes.
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