When working with a company, it can be difficult to understand what they're trying to achieve. But if you ask the right questions, and make sure that your answers relate to business value, then you'll get an accurate answer. For example, monthly active users is not revenue until you say "How many monthly active users?" The show's next episode will look at whether or not companies are using this data for marketing purposes.
How do we measure the performance of this podcast? With well-formulated KPIs, of course! With targets set for them. Since Tim is the taskmaster who insists we revisit our KPIs every year, we decided he would be our guest for this show, and Michael and Moe would take turns trying to stump him with impromptu role playing as difficult stakeholders in challenging scenarios. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the
show page.