Is What You’re Doing What You Should Be Doing? Absolute vs Relative Decisions (with Jon Fasoli, Chief Product Officer at Mailchimp)
This New Way
Incubation Zones Don't Work When You're Adding Depth
Innovation zones generally don't work when you're adding depth. At a certain point, you will lack the capacity to support and add the depth for each one of those new things to be competitive in the market. And so if you wanna drive innovation, if you wanna keep your existing products one step ahead of your competition, in my experience, incubation zone methodology doesn't work well.
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