Innovation zones generally don't work when you're adding depth. At a certain point, you will lack the capacity to support and add the depth for each one of those new things to be competitive in the market. And so if you wanna drive innovation, if you wanna keep your existing products one step ahead of your competition, in my experience, incubation zone methodology doesn't work well.
https://fellow.app/supermanagers/jon-fasoli-mailchimp-is-what-youre-doing-what-you-should-be-doing-absolute-vs-relative-decisions/
Is what you are doing what you should be doing?
In episode #141, Jon differentiates between absolute versus relative decisions and how to bring new ideas to life.
Jon Fasoli is the Chief Product, Design & Data Officer at Mailchimp. Before his current role with Mailchimp, Jon was Intuit’s Small Business Segment leader, where he spent the last 15+ years building software for small business owners.Jon shares the "build method," which categorizes decisions as big, medium, or small, allowing for like-for-like comparisons and leading to fast, real decision-making.
He also talks about allocating time for new projects, including the use of horizon frameworks to set common metrics and prioritize projects.
Tune in to hear all about Jon’s leadership journey and the lessons learned along the way!
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