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Guenther Steiner On The Growth Of Formula 1, The Responsibilities Of A Team Principal, Liberty Media, The Cost Cap, Developing US Drivers, And More

The Joe Pomp Show

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Innovative Cost-cutting Strategies and Sponsorship in Formula 1

Exploring how a Formula 1 team reduces costs by optimizing resources like limited pit lane seating and smaller motorhomes. The chapter also delves into the challenges and efforts in securing sponsorships, emphasizing the need for value beyond just branding. Additionally, it discusses the financial implications of crashing a Formula 1 car, the impact of cost caps, and the dynamics of American teams entering the sport.

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