This is like the peak of this subscription age. Like we talk about the iPhone all the time. They find a way to charge everyone with an iPhone a recurring amount over and over. And so now they make a ton of money on that too. So on the back of the iPhone, way more money is just going to keep going until you're spending 12 bucks a month for heat at CSing or BMW. Will you guys say something? I just was going to repeat like it's funny that we have been talking about how can we get rid of like these companies taking our data,. And in the end, we weren't and we were just going to pay them more.

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