7min chapter

The IO Podcast: Investor + Operator cover image

Andy Rachleff from VC to Entrepreneur

The IO Podcast: Investor + Operator

CHAPTER

How to Succeed as a Startup

The only way that you're likely to succeed as a startup is if you find a desperate customer. If the incumbent offers something that's good enough, they're going to win because they're far less risky from a consumer to use. For someone who's desperate, there isn't a good enough solution. Reed Hastings knew what he was doing when he decided to separate his DVD and streaming business. He raised money at a depressed stock price to buy more content to go after the streaming business. Maxo: What distinguishes a great CEO in a mature company is its ability to lay on top of existing businesses.

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