
Trending vs. Evergreen -- Cassie Dell // Searchmetrics
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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How to Use Evergreen Content to Grow Your Ads
When it comes to evergreen, usually you're going to be kind of answering more questions, more content. Chance out the type of people that stumble on that page are looking for a list answers or a step by step guide. And then trending, like i said, don't bury the important piece of information just because you want to get a lot of content on the page. It always starts with grandma. Grandma mad this amazing chicken catchatory, and all i need do is write about her for a thousand words and i've got sso gold it' down through the generations.
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