The Importance of AI in Marketing

I started researching AI in 2011, trying to understand its application to marketing into my agency. Then like 2016, 17, 18, it was like once or twice a quarter, something major would happen with AlphaGo. And if you start to connect the dots, what you realize is now there's a bunch of really practical tools for marketers. Like, we can go get these tools right now and play around with them.