
318: Companies Need to Be Investing in their Revenue Engine | TikTok Live 12
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How to Innovate a Performance Marketing Agency?
The executive team doesn't want to invest in a long term strategy because you're not showing them how you're also driving short term results. We have, over the past two years, significantly innovated on what we actually deliver, with the objective of delivering something that no one else delivers. And so like the the lack of innovation in professional services organizations is hilarious. Like, why wouldn't you try and innovate on your service, just like a company innovates on their product? It is your product. An so i would go, i would stop not think about marketing. If you wont ye to drive revenue right now and think about marketing abut long term, or however time trad you want
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