This week on The AI Report, Liam Lawson is joined by Lindsay Rosenthal, founder of Synnc and one of the leading voices in the B2B creator economy. Lindsay shares how she went from building a presence on LinkedIn to launching a software platform that connects brands and professionals for high-leverage collaborations.
She breaks down what’s changing in B2B marketing, why creators are becoming critical distribution channels, and how she built and shipped a product without a technical background, leveraging AI tools to move faster and execute smarter.
Also in this episode:
• The rise of B2B creators and micro-influencers
• How Synnc uses AI to match brands and creators
• Why a personal brand is now part of your resume
• The challenge of balancing content, consulting, and product building
• What it really takes to launch a product with limited resources
If you’re trying to grow on LinkedIn, launch a tool, or find smarter ways to work with AI, this conversation is full of sharp insights from someone doing all three at once.
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Chapters:
(00:00) Why Community is Career Insurance
(01:04) AI Meets LinkedIn: What’s Happening Now
(02:10) B2B Creators Are the New Growth Engine
(03:20) Personal Brand as a Strategic Asset
(04:36) Imperfect Content Beats AI-Polished Posts
(06:13) The Real Voice of B2B: Messy and Human
(07:47) What Synnc Actually Does
(09:00) How Brands and Creators Use the Platform
(11:09) AI Workflow Automation Behind the Scenes
(13:14) Why Creator Rates Are Climbing in B2B
(14:21) Big Value From Small Audiences
(16:20) Winning With Focused Distribution, Not Virality
(17:05) Collabs, Testimonials, and Fractional Roles
(18:17) Building and Shipping Without a Tech Background
(19:31) The Realities of Building in Public
(21:05) Why Speed and Timing Matter Most
(22:12) Lindsay’s Origin Story and Customer Zero
(24:03) From Student Podcast to Software Startup
(25:57) Spotting Trends and Building Early
(28:02) Why Non-Technical Founders Are Winning Now
(29:08) Using AI for Product Design and Dev Work
(31:07) AI-Powered Matching and Briefing
(32:48) Reducing Friction With Smarter Systems
(34:03) How Lindsay Balances Multiple Lanes
(35:15) Tools, Systems, and Mental Clarity
(36:07) The Value of Doing More to Think Better
(37:07) Synnc’s Next Moves
(39:04) What She’s Working on Behind the Curtain
(41:12) How to Connect With Lindsay and Try Synnc
