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Episode 056 — YouTube Red

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Is It Better to Click a Link Than Facebook?

An advertisement on YouTube is always going to be more intrusive because it's interrupting and intended action. And you can see a world where that knowledge that if I click this link, I know I'm not going to interrupt it because I already paid for it actually significantly expands YouTube usage. The fact that this is even something that people would potentially pay for is the exact same thing as saying the YouTube video ad is not as effective as it might be.

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