An advertisement on YouTube is always going to be more intrusive because it's interrupting and intended action. And you can see a world where that knowledge that if I click this link, I know I'm not going to interrupt it because I already paid for it actually significantly expands YouTube usage. The fact that this is even something that people would potentially pay for is the exact same thing as saying the YouTube video ad is not as effective as it might be.
Ben and James try to make sense of YouTube Red. Plus, why is Amazon responding to The New York Times now?
This episode is sponsored by Wealthfront. See recommended portfolios and get up to $15,000 managed for free by visiting Wealthfront.com/Exponent.
Links
Hosts
Podcast Information