New Books in Science, Technology, and Society cover image

Jack Buffington, "Environmental Innovation: An Action Plan for Saving the Economy and the Planet by 2050" (Rowman & Littlefield, 2024)

New Books in Science, Technology, and Society

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Cognitive Dissonance and Environmental Action

This chapter examines cognitive dissonance in human behavior, especially regarding environmental issues and how basic human needs influence actions. It advocates for evidence-based policies over emotional responses, while also presenting an unexpected viewpoint on China's role in environmental innovation.

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