Killer Innovations with Phil McKinney cover image

Innovating with Design Thinking

Killer Innovations with Phil McKinney

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Will This Play in Iowa?

Design thinking has been around for a long time, but it's become more popular in recent years because of the rise in digial technologies. A design that is easy to use and learn will be more successful than a design that is difficult to use or to understand. People from iowa are outside the silikan valley bubble. They're out of the austin, texas bubble. Go to go to ames iowa. Theyare completely different. And again, if you do good design in technology, its aim should be to create and to increase functionality.

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