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What’s Behind the Success of Some Tech Start-Ups?

HBR On Strategy

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Embracing the Geek Way in Business

Exploring how embracing geek norms in business, such as openness and problem-solving, can lead to success in navigating technological changes and fostering effective leadership. Contrasting failed digital enterprises with successful geek companies like Netflix, the chapter highlights the importance of creating a fast-moving, evidence-driven, and egalitarian culture.

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