470: Sneaky Copywriting Tricks Ecommerce Stores Use To Hook You – Family First Friday
The My Wife Quit Her Job Podcast With Steve Chou
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How to Use Confirmation Bias in Your Email Copy
The bandwagon bias is a psychological phenomenon where people tend to adopt a certain behavior, attitude or action because they see that many other people are doing the same thing. Gather testimonials, reviews, shoutouts and case studies showing other people using and loving your products which will entice others to follow suit. According to market tailor, consumers who interact with reviews are 115% more likely to convert. So make sure you mention this in your email or your marketing copy to grow sales.
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