Ryan: There's no straight line to success. I always love saying Fire Nation, you need to create the number one solution to a real problem in this world. And for you, Ryan, you became this huge believer and linked in outbound. So talk to us about what the secret is here and why it's better than other alternatives that you've experienced. It's on LinkedIn, you can essentially find your people, reach out, start conversations and start pulling people towards your company.

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