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#5 Brilliant & Mohanraj: Moats Matter

Investing by the Books

CHAPTER

The Advantages of Unilever Brands

Asa bloy is the largest player in a high in a still highly fragmented market. They can compound an advantage over long periods of time. Over the last five years they've spent three times as much on arundy as are the number two player, doma caba a minisas. And so when you have that, i think the trick is to valued appropriately.

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