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EP16: Predictive Marketing; w/ Ömer Artun, founder & CEO, AgilOne (acq. by Acquia) — Product Market Fit
Product Market Fit
What's the Difference Between Predicted and Upside Potential?
The ratio of lifetime value to customer acquisition cost is, in my opinion, the most important two numbers in any business. And I think that the fundamentals are almost identical across business types. You can basically model what level you'll keep them and so forth. But when it gets to a more multi-variant kind of treatment, the problem becomes like a many buddy problem in physics, so it's all one way or another.
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